ABOUT
Heidi Moore
Eagle-Eyed | Grammar Geek | Bibliophile
Telephone
Location
Minneapolis, MN, USA
Photo Credit: Render Photography
PROFILE
I'm an award-winning global insights and writing professional with 18 years of experience researching, analyzing, writing, editing, and sharing insights.
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I enjoy organizing things, effectively communicating information, and making things pretty. Coming from a background in market research and insight generation, I’ve been drawn to copyediting and website design in this next phase of my life.
Skip to: Abilities | Experience | Awards | Memberships | Interests | Portfolio
ABILITIES
Key Skills
Innate attention to detail
Excellent organizational skills
Strong analytical and
research background
International and
multicultural acumen
Natural curiosity and
love of learning
Meticulous copyediting
Driven, self-motivated
contributor and leader
Talent for synthesis and
persuasive reporting
Strategic consultant
Spanish language proficiency
(reading and writing)
Tools
Microsoft Word Track Changes
Adobe Acrobat Markup
WordPress.org
Google Docs Track Changes
Wix.com
WordPress.com
Google Sites
EXPERIENCE
Recent Professional Experience
The Go-To List
2018–2022
Bloomington, MN
Founder and Chief Fun Officer
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Created a website with a unique databasing capability
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Developed, photographed, and published extensive content
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Gained invaluable experience in website design and entrepreneurship​
GfK
2014–2018
Minneapolis, MN
Global Project Manager of Ad Suite
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Managed the global development, launch, and enhancement of GfK's digital ad pretesting platform and products
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Created product training and execution materials to be clear, thorough, and culturally sensitive​
GfK
2011–2016
Minneapolis, MN
Research Director
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Managed a $1.4MM portfolio; responsible for design, execution, and client delivery
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Built, used, and enhanced automated tools to provide clients with actionable, integrated insights​
GfK
2006–2011
Minneapolis, MN
Senior Research Manager/Research Manager/Research Associate
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Delivered deep insights while managing 80+ research projects across diverse industries
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Developed extensive global process manual and report template​
Download my CV for additional details.
Education
University of St. Thomas
2004
St. Paul, MN
Bachelor of Arts Degree
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Magna Cum Laude (3.93 GPA)
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Major: International Business – Spanish Intensive
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Minor: Renaissance Program Professional Minor​
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Vice President, Sigma Delta Pi
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Member, Delta Epsilon Sigma
University of Granada
2003
Granada, Spain
Study Abroad
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Coursework in Spanish
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Earned Business Spanish Certificate from Madrid Chamber of Commerce​
Poynter Institute
2022
Online
ACES Certificate in Editing
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Online coursework; earned certificate
The ACES Academy
2022
Online
Professional Development
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Inclusive Language Series​
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Conscious Language and Representation
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Microaggressions in Editing
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Editing in a Multilingual World
Editorial Freelancers Association
2023
Online
Professional Development
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Editing Children's Picture Books
(6-week course)
Recent Volunteer Service
Cub Scout Pack 3374
2021–Present
Bloomington, MN
Leadership Team
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Den Leader (Bear and Lion Dens)
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Pack Secretary
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Website Designer
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Advancements Chair (2021–2022)​
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Religious Emblems Coordinator (2021–2022)
Nativity of Mary School
2022–Present
Bloomington, MN
School Advisory Council
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Appointed Committee Member
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Secretary
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DEI and Policy Review Sub-Committees
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Provide counsel, advice, and support to the principal and pastor​
Nativity of Mary School
2021–Present
Bloomington, MN
Human Dignity Committee
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Committee Member
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Committed to creating a welcoming and respectful environment for all individuals in the school community
Many Parts Incorporated
2022–Present
Bloomington, MN
Board Member and Website Designer
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Provide education on the faith experiences and cultures of minority Christians
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Facilitate compassionate listening and faith-filled action
PROFESSIONAL HONORS & AWARDS
From Buffalo Wild Wings
Emerging Business Partner of the Year (2009)
Vendor Business Partner of the Year (2013)
From Coca-Cola North America
 Knowledge & Insights Partner of the Year (2009)
From GfK
 Excellence Program | Knowledge Exchange Award | Teamwork Award |
Best Fact-Based Consulting | Most Profitable | Going Above and Beyond
MEMBERSHIPS
American Copy Editors Society (ACES)
Editorial Freelancers Association (EFA)
PERSONAL INTERESTS
Travel | Food | Culture | Reading | Crafts | LEGO® Mosaics